Blue ocean strategy is a book published in 2005 and written by w. Download as pptx, pdf, txt or read online from scribd. A new value curve create raiseeliminate the four actions 7. International strategy and sales management, language. This is be done by analysing the framework and the tools of the blue ocean strategy by considering both basic principles and practical implementation. Blue ocean strategy and its implications for businesses. The elimination reduction improvement creation net 4. Value curve also known as blue ocean strategyessentially, the goal is to create new market space in an industry that is completely mature. Use value innovation to create competitive advantages in blue ocean. The blue ocean strategy represents the way in which to open up an untapped market space and create demand and growth opportunities kim and mauborgne, 2004. By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. Kim chan and renee mauborgnes blue ocean strategy a macat business analysis duration. Ikea achieved this through tight cost control and production efficiencies. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy.
The premise of the book is that companies can succeed by creating. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Chan kim and rene mauborgne, is an analytic tool of blue ocean strategy. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Value curve also known as blue ocean strategy essentially, the goal is to create new market space in an industry that is completely mature. This assignment describes the blue ocean strategy as an innovation concept within the corporate strategic management on the example of ikea. Reverse positioning ikea attributes taken for granted in the. Pdf this study is based on the pros and cons of the blue ocean strategy bos that offers. Private sector and retail industry, headquarters leiden, netherlands is a multinational company that designs and sells self assembly. It captures the current state of play in the known market space. Blue ocean strategy how to create uncontested market.
Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005. Jan 22, 2015 if yes, the blue ocean leadership app is right for you. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves. How ikea created a new market henning wenzel andreas forster term paper. Download it once and read it on your kindle device, pc, phones or tablets. The on the blue ocean strategy essay 1969 words 8 pages. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute.
Blue ocean strategy is a concept that has been pioneered by insead professors, w. Pdf blue ocean strategy download full pdf book download. Ikea cost leadership strategy allowed it to have a competitive edge over other competitors in term of pricing. Become a blue ocean leader with the leadership canvas app. Kim has an executive role at the insead blue ocean strategy institute as a codirector, and she is a distinguished fellow at insead, where she teaches the different blue ocean strategies and management techniques. With the launch of itunes, apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. How to create uncontested market space and make the competition irrelevant by w. Ikea new blue ocean strategy and business model canvass. Blue ocean strategy powerpoint templates present better.
This allows you to understand where the competition is currently investing, the factors the industry currently competes on in products, service, and delivery, and what. Jul 28, 2018 the strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can. Blue ocean studio you can access a free trial here. The main purpose the main purpose of this paper is to use blue ocean strategy framework to analysis how to use value innovation to create competitive advantages and get market leader position. This assignment describes the blue ocean strategy as an innovation concept within the.
This assignment describes the blue ocean strategy as an innovation concept within the corporate strategic management on. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. How to create uncontested market space and make the competition irrelevant brand strategy 101. Before, traders and analysts had to download data and use a pencil. Seminar paper from the year 20 in the subject business economics offline marketing and online marketing, grade. Ikea attributes taken for granted in the furniture industry they are meant to last forever they are delivered right to your door furniture should be unique offer more variety instore sales support to help customers make their choice furniture must be delivered fully assembled new attributes added modern store environment in store dining stylish. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Pdf impact of blue ocean strategy on organizational. Boost your life and career with the best book summaries. Marie prestat clement falchier clement rochette christophe pinquier.
Ikea offers everything from living room furniture to mattresses and bedroom furniture so that you can design your life at home. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Value innovation strategy competes in an uncontested market space. Ikea blue ocean strategy mainly found in its cashandcarry retailing, cost cutting philosophy, unique simplicity, and corporate culture. In october 2011, ikea had a portfolio of 332 stores in 38countries. Use value innovation to create competitive advantages in blue. Porter displays a handful of techniques for analyzing industries and competitors for you to capitalize on. In this way, it swam into a blue ocean, offering a plastic watch at a price that allowed people to purchase two or three watches at one time. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. The competitive strategy of ikea is based on its vision of create better. As of january 2008, it is the worlds largest furniture retailer. Since, dividing up existing demand and benchmarking the competitors, blue ocean strategy is regarding grow demand and break away from the competition. Red ocean vs blue ocean compete in existing market beat the competition explore existing demand make the valuecost trade off swim in a new market nowadays nobody produce intelligence ecological house new demand for new customers new concept.
Pdf ikeas blue ocean strategy matthew bennett academia. The following discusses how ikea entered a saturated market, transformed its original market, expanded into a variety of different market cultures, and succeeded under new management. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. This blog article is a overview of some of the key points of the book by w. Theeffect of blue ocean strategyon increasing competitive. In this article you will learn how to make your competition irrelevant and have sales and profit. Canon copier industry case study blue ocean strategy. How ikea created a new market andreas forster, henning wenzel on amazon. Blue ocean strategy, harvard business school press, 2005.
Download chart a path to creating uncontested market space and winning the future. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as napster, kazaa, and limewire. Blue ocean strategy can be applied across sectors or businesses. Ikeas competitive strategy is blue ocean strategy, which led ikea create leading. Essay about blue ocean strategy 825 words bartleby. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. May 30, 2017 it reduced costs by using plastic instead of metal, for example, and reducing the parts in each watch from 150 to 50. Ocean strategy has been introduced by kim and mauborgne 2004a which. Blue ocean strategy summary business business economics. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continentsnow. Blue ocean strategy formulation the four principles of strategy formation click here to. How to create uncontested market space and make the competition irrelevant, w. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy presentation here you will find a presentation containing an overview of the main concepts of blue ocean strategy.
Blue ocean strategy summary free download as powerpoint presentation. The blue ocean strategy aspires to turn strategic management on its head by putting. Developing a blue ocean strategy for ikea location india ikea reasons to choose india c about ikea ingvar kamprad founded ikea in 1943. Blue ocean strategy summary click here to read this article.
Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. Ikea is the worlds largest furniture retailer withheadquarters in leiden, netherlands. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. The article points out the meaning of value innovation as the cornerstone of the blue ocean strategy and presents the main principles of that strategy on the example of swedish company ikea. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard casebased method.
Pdf the study deals with the blue ocean strategy bos that offers users a framework for making uncontested market space and diverts the. The company was founded in 1943 and is known for its simple yet effective approach to retailing with the diy or the do it yourself concept, which ensures that the company keeps costs to a minimum and passes on the value to the customers. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy introduces analytical tools to minimize risk. It is designed to uncover hidden opportunities to create blue oceans of new market.
Blue ocean strategy including examples and pdf download. Your logo is irrelevant the 3step process to build a kickass brand the 7 steps to a successful business in a changing market nautical. Get your kindle here, or download a free kindle reading app. This article analyzes the strategy of the worlds leading furniture retailer, ikea using the swot methodology. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas.
How to create uncontested market space and make the competition irrelevant. Impact of blue ocean strategy on organizational performance. Click download or read now button to sign up and download read blue ocean strategy book pdf free download books. Pdf the influence of blue ocean strategy on organizational. Blue ocean strategy available for download and read online in other formats. Ikea furniture and home accessories are practical, well designed and affordable. Pdf blue ocean strategy book pdf free download download.
The article is focused on a type of business strategy called blue ocean strategy. Ebook blue ocean shift as pdf download portable document. How to create uncontested market space and make the competition irrelevant pdf by w. Blue ocean strategy presentation blue ocean strategy. Scribd is the worlds largest social reading and publishing site. List the factors the customer cares about, and current dimensions of competition. Seminar paper from the year 20 in the subject business economics marketing, corporate communication, crm, market research, social media, grade. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
Click here to download the blue ocean strategy summary pdf. The principles of blue ocean strategy presented on the. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. It should be noted that most new business launches today are launches in the red ocean domain. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy.
Nov 06, 2018 competitive strategy pdf summary by michael e. Feb 16, 20 ikea is the worlds largest furniture retailer withheadquarters in leiden, netherlands. This assignment describes the blue ocean strategy as an innovation concept within the corporate strategic. This collection of work by globally preeminent management thinkers w. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy makes companies to come out of ocean of bloody competition by creating market space which is uncontested and that makes the completion irrelevant.
Chan kim and renee mauborgne enables you to evaluate your current leadership reality and guides you to. Here you can find your local ikea website and more about the ikea business idea. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. Under ikeas global strategy, suppliers are usually located in lowcost nations, with close proximity to raw material and reliable access to distribution.